A common misconception B2B telemarketing is regularly confused with telesales. Telesales is related to selling only. Telemarketing strategies are very different and focus on long-term relationships with beneficial outcomes. Telemarketing promotes products or service via telephone. Activities can be inbound or outbound, and include lead generation, appointment setting, market research, event…
Professional one-to-one communication No matter what preconceptions you may have or past experiences, done well telemarketing is a very successful and proven form of direct marketing. A professional approach can result in positive, profitable and mutually beneficial outcomes. Professional engagement puts the customer first, resulting in the freedom to engage…
Ending the year on a positive note, Britain’s manufacturers enjoyed the best three months for growth since 2014, with Eurozone growth stimulating demand for goods. According to industry statistics, expansion is now keenly anticipated and the most recent UK Marketing PMI figures reveal a developing trend for burgeoning activity and…
A leading economist has suggested that the strong stock market performance points to a sure-footed 2018 for UK growth. At odds with concerns of a slowing momentum, a recent report in The Telegraph confirmed Simon Ward believes that the UK economy will continue to defy predictions that a lack of…
While Cybersecurity is often perceived as a business cost, it can also achieve new business growth heights. You just need to change your perspective… With the world being increasingly ‘cloud-first,’ cybersecurity is at the heart of digital business and, according to recent research, it is also a force for innovation…
In terms of effective use of established technology, the Confederation of British Industry (CBI) recently identified the UK as straggling behind a league of nations. Describing the adoption of the best proven technologies as ‘the magpie approach,’ the CBI’s report claimed that that the government’s industrial strategy should emphasise that…
According to BBC Business, the Eurozone’s economy grew by 0.6% in the three months to September. This is higher than analysts’ expectations, according to EU statistics office Eurostat. For the past 12 months, the growth rate was 2.5% and last month the European Central Bank (ECB) raised its 2017 growth…
According to recent research, the flow of new ideas feeding science and innovation is dwindling. Does this imply that we are close to understanding all there is to understand? In short, no! But we do need to diversify our research methods and continue to invest heavily in new ways to…
A critical aspect of your business, never before has getting your marketing right been so important. Whether operating on a shoestring annual budget or a sizable monthly spend, making the most of your investment demands well-thought choices – especially when you are seeking to boost your brand and achieve sizable…
The results of a survey hosted by a legal publication suggest that while large law companies are growing, smaller firms are not. Asking readers to answer several questions, although the survey was not scientific or extensive, the responses make for interesting reading. Exploring the confidence level of lawyers based on…