A critical aspect of your business, never before has getting your marketing right been so important. Whether operating on a shoestring annual budget or a sizable monthly spend, making the most of your investment demands well-thought choices – especially when you are seeking to boost your brand and achieve sizable…
When it comes to business growth, there is a lot to be said for the old adage start with what you know. Many businesses owners are eager to attract new customers without realising the value of the customers they already have and how nurturing those contacts to substantiate lasting business…
The office of today is a world away from the cubicled creativity vacuums of the twentieth century. While a “quirky” office may not be for everyone, there are many ways in which you can boost creativity – everything from thoughtful design tweaks to working policy could help. Read more here.
With over 1,000 companies trying to sell some type of marketing technology in over 40 categories, it’s not surprising that the most common word that marketers use to describe themselves is “overwhelmed.” Get a list of seven technologies that are table stakes for today’s marketer here.
What are the traits of a great salesperson today? The top salespeople who close the most deals are nothing like the old stereotype of the sleazy car salesman who aggressively pushes and cons his prospective customers into closing a deal. Technology has reshaped the world of sales in the last…
Close to two-thirds of leading organisations have no defined tone of voice, and the majority haven’t even considered developing one, according to a new study by Illuma on behalf of The Writer. Among those without a clear tone of voice, 71 per cent had never considered developing one, while over…
Salespeople who spend up to two hours a day on social media are more likely to hit their targets compared to their less social colleagues, according to new research from LinkedIn. Find out more here.
Networking does not have to be a chore say the entrepreneurs who know how to turn credible contacts into good business. Read more here.
A story on airports with the best customer service sparked our interest. The story brought home the importance of good customer service to brand strategy. If a company does not align customer experience with brand strategy it risks backlash from customers. If a person has a poor customer experience it…
Shopify has achieved a tremendous growth rate in just three years. It exceeded $7 billion in gross merchandise volume, and currently has over 150,000 store owners. Find out how you can achieve similar results here.