We provide 3 key engagement strategies as a service, with a range
of tactical activities to achieve your business objectives.
Key Services and Benefits
Marketing Insights
Client Acquisition
Client Retention
1. Marketing insights to identify and prioritise target audiences
Tactical activities include:
- Market segment knowledge on buying motives, procurement policies and business requirements
- Market intelligence for competitive advantage including the competitive landscape, procurement processes
- Qualitative and quantitative research projects
- Database validation and cleansing
- Data acquisition, updates and enhancements with accurate key contact information, plus additional options such as company overviews, individual contacts and social media handles
2. Client acquisition for development and growth
Tactical activities include:
- Prospect knowledge to inform growth strategies, pain points and contract types
- Meeting generation to secure fully qualified opportunities
- Pipeline development using insights to understand the approach and timings to secure high-value new business
- Multichannel communications including e-marketing, web tracking and social media tools
- Event management to maximise attendance and follow-up
3. 360° Client retention to maintain and keep clients long-term
Tactical activities include:
- Introduce new products and services
- Research and surveys, including client satisfaction
- Tender tracking and monitoring
- Customer feedback and insights
- On-going communication programmes
Additional services
As standard we provide statistical and campaign reporting, together with tracking for ROI on all services.
We also offer:
- Consultancy: training, strategic planning and marketing
- Database Management: cleansing, updating and validation
The Brittain difference: how we add value
We go out of our way to set ourselves apart from standard telemarketing providers through our team, proven approach & ways of working.
Fully salaried team with no commission
We are committed to the promotion and retention of high quality staff.
Professional approach, not a cold call
We gain acceptance and commitment from senior decision makers.
High level, tailored individual conversations
We achieve trust, credibility and provide individual communications.
Understanding business environments
We understand their workplace and can take the conversation further.