What types of construction companies do you work with?

We work across the full spectrum of the UK construction industry - from main contractors and specialist subcontractors to construction suppliers, engineering firms and fit out & refurbishment specialists. Whether you're targeting commercial, industrial, healthcare, education or residential sectors, we can build a campaign around your specific objectives.

Who do you typically engage with in construction organisations?

We build relationships with the senior decision-makers who control procurement - including Heads of Building Services, Project Managers, Procurement Directors and Heads of Estates. We focus on the stakeholders who have genuine influence over buying decisions rather than working down through layers of the organisation.

Do you work on contract and transactional procurement models?

Yes. We have experience across both contract and transactional construction procurement, and we tailor our approach accordingly - understanding each prospect's procurement model is central to how we qualify opportunities and position your proposition.

Can you help us win business with the largest construction contractors in the UK?

Yes. We have experience engaging senior contacts at major UK construction contractors and have supported clients in building relationships with some of the biggest names in the industry, including Wates, Vinci and Mitie.

How do you identify procurement openings in the construction sector?

We research each target company's current projects, outsourced requirements, supply chain structure and future pipeline before making contact. That insight allows us to identify genuine procurement openings and time our outreach to coincide with relevant buying cycles.

What types of energy businesses do you work with?

We work across the full spectrum of the energy sector - from energy suppliers and energy procurement specialists to commercial energy consultants, net zero advisors and energy management companies. Whether you're targeting corporate energy buyers or organisations with ESOS or SECR compliance requirements, we can build a campaign around your objectives.

Who do you typically engage with in energy sector organisations?

We build relationships with the senior decision-makers who control energy procurement and purchasing - including Procurement Directors, Heads of Energy, Finance Directors and Heads of Purchasing. We focus on the stakeholders with genuine influence over buying decisions rather than working through layers of the organisation.

How do you approach energy procurement conversations?

We research each target organisation's current energy procurement model, outsourced requirements and compliance obligations before making contact. That allows us to identify genuine procurement openings, time our outreach to align with buying cycles and position your proposition accurately from the first conversation.

Can you support energy consultancy and advisory businesses, not just suppliers?

Yes. We have extensive experience working with commercial energy consultants, energy management companies and advisory businesses operating across corporate and commercial markets.

Do you cover net zero and energy management as well as procurement?

Yes. Alongside energy procurement campaigns, we have supported clients working in corporate energy management, net zero strategy and ESOS and SECR compliance.

What types of facilities management companies do you work with?

We work across the full spectrum of the FM sector - from large, full-service facilities management companies and FM contractors to specialist hard services, soft services and outsourced facilities management providers.

Who do you typically engage with in FM organisations?

We build relationships with the senior decision-makers who control facilities management procurement - including Facility Directors, Estate Directors, Procurement Directors and Heads of Building Services.

How do you handle both hard and soft FM services campaigns?

We have experience running campaigns across both hard facilities management services - mechanical & electrical, HVAC, building maintenance - and soft services including cleaning & hygiene, security, catering and front of house.

Do you work on outsourced facilities management campaigns specifically?

Yes. Outsourcing facilities management is a key buying trigger we understand well - we know how organisations assess the move from in-house to outsourced FM delivery, who drives that decision and how to position your proposition at the right point in the buying cycle.

How do you identify procurement openings in the FM sector?

We research each target organisation's current FM contracts, outsourced requirements and upcoming procurement timelines before making contact. That allows us to identify genuine contract openings and align our outreach to procurement cycles.

What is B2B telemarketing?

B2B telemarketing is the process of reaching out directly to business prospects by phone to generate interest, qualify opportunities and secure meetings or sales conversations. It targets specific decision-makers within organisations by job title, sector or company size.

How does a B2B lead generation agency work?

A B2B lead generation agency manages the outbound prospecting process on your behalf, including sourcing and qualifying target data, contacting decision-makers and nurturing conversations until a qualified opportunity is ready to hand to your sales team.

What is B2B market research?

B2B market research is the process of gathering and analysing information about your target markets, prospects and competitors to inform business decisions, focusing on organisational buyers and their procurement processes and buying motivations.

What is B2B data cleansing?

B2B data cleansing is the process of reviewing, correcting and updating the records in your business database or CRM, including removing duplicates, validating contact details and updating decision-maker information to ensure your sales team works from accurate, current data.

What is a B2B business consultancy service?

A B2B business consultancy service provides expert guidance to help businesses identify growth opportunities, refine their sales strategy and implement more effective approaches to winning new clients, drawing on practical B2B sales experience rather than generic strategic frameworks.

How to Choose a B2B Telemarketing Agency: Costs, Compliance & Questions to Ask

Costs, compliance and the questions to ask before you sign. A practical UK guide to choosing the right B2B telemarketing agency for your business.

Julia Haviland

11/11/20264 min read

There's no standard price list for B2B telemarketing, and any agency quoting a figure before asking about your market is guessing. What you pay depends on the pricing model, how many hours you need and how hard your audience is to reach.

How does telemarketing outsourcing work?

Most agencies use one of four models, or a mix.

Hourly rate or monthly retainer. You pay for calling time, often as a monthly retainer covering an agreed number of hours. It's the easiest model to budget for. The trade-off is that you're paying for effort rather than guaranteed results, so good reporting matters. This is how we work at Brittain: we agree the hours with each client and charge an hourly rate, so you know exactly what you're paying for each month.

Cost per lead. You pay for each prospect who meets criteria agreed in advance. Everything depends on how "qualified" is defined, so get it in writing.

Cost per appointment. You pay for each meeting booked with a decision maker. Cost is tied to results, but expect a higher price per outcome, and check what happens if the prospect doesn't turn up.

Commission-only. You pay only when a deal closes. It sounds risk-free, but it pays the agency to close quickly, which isn't always the same as closing the right customers.

In-house vs outsourced telesales: which is right for you?

When you outsource telemarketing, an external team makes calls on your behalf, usually to businesses that match your ideal customer. You agree who they're calling, what they're saying and what a good result looks like. The agency handles the rest: preparing the data, writing and testing the script, making the calls and reporting back on what happened.

Most B2B campaigns fall into one of a few types. Lead generation finds businesses with a real need for what you sell. Appointment setting goes a step further and books meetings straight into your sales team's diary. Lead qualification works the other way round, calling leads you already have to work out which ones are worth chasing.

At Brittain, most of our campaigns focus on client acquisition: building an active pipeline and securing meetings. Along the way, our callers gather insight into each prospect's procurement model, buying motives, challenges and growth plans, which your sales team can use long after the first call.

Telesales outsourcing doesn't have to be all or nothing either. Some companies hand over their whole outbound operation. Others bring in an agency to test a new market or keep things moving while they hire.

Time to launch
In-house: months to recruit and train
Outsourced: an audit and briefing, then calling starts

Cost
In-house: salaries, software and management time
Outsourced: agency fee, usually monthly or per result

Control
In-house: full
Outsourced: shared, depends on reporting

Scaling up or down
In-house: slow
Outsourced: flexible within contract terms

Product knowledge
In-house: builds naturally over time
Outsourced: depends on a good briefing

How much does B2B telemarketing cost in the UK?

Pricing models

When It mostly depends on how much control you want and how quickly you need results. An in-house team knows your product well and sits next to the people closing the deals. But recruiting, training and managing callers takes time, and every time someone leaves you're starting part of that process again.

An agency gives you trained callers, calling systems and compliance processes from day one. The trade-off is that you're one step removed from the conversations, so the quality of their reporting matters a lot.

Choosing a B2B telemarketing agency comes down to four things: how they charge, whether they follow UK calling rules, how they check the quality of their calls and how straight they are with you before you sign. Get those right and outsourcing can fill your pipeline faster than building a team from scratch. Get them wrong and you're paying for calls that do more harm than good. This guide walks through each one, with the questions worth asking along the way.

What affects the price

Telemarketing compliance: what a UK agency must get right

Who you’re targeting. A finance director at a large company takes far more dials to reach than an office manager at a small business.
What you sell. Complex products need more experienced callers.
Data. Whether you supply the list or the agency sources it.

How to judge telemarketing quality

B2B calls fall under the Privacy and Electronic Communications Regulations (PECR), with UK GDPR covering any personal data, such as a named contact’s details. Your name is on every call, and the business that instigates marketing calls can be held responsible too. Since February 2026, PECR fines can reach £17.5 million or 4% of global turnover.

A compliant agency should:

Screen numbers against the Corporate TPS and the TPS (some sole traders and partnerships register on the TPS)
Keep a do-not-call list so anyone who objects isn’t called again
Say who’s calling and on whose behalf, and display a number to call back on
Have a lawful basis for the personal data it uses

At Brittain, we’re registered with the ICO, and every campaign is run in line with UK GDPR and screened against the CTPS.

FAQs

The right agency isn’t the cheapest one. It’s the one you trust to speak for your business. If you’d like to see how we’d approach your next campaign, find out more about our B2B telemarketing and lead generation services.

Is it legal to cold call businesses in the UK?

B2Calls are easy to buy. What matters is how they sound to your prospects.

Who’s making the calls. Ask about their B2B experience and how they’ll learn your product. Our team all come from commercial backgrounds, with specialist teams for the sectors we work in, including logistics, facilities management, manufacturing and retail.

Lead qualification. Agree in writing what counts as a qualified lead or appointment, then ask how the agency checks each one before passing it on.

Reporting. Expect more than call volumes: conversations, outcomes and why prospects said no. We hold regular reviews with our clients to go through prospects, pipeline and the opportunities each campaign has generated.

Is telemarketing still effective for B2B?

Yes. You can make live marketing calls to businesses without consent, as long as the number isn’t registered with the CTPS or TPS and they haven’t asked you to stop. Automated, pre-recorded calls need specific consent.

For many B2B companies, yes, particularly for complex or high-value products where a conversation does more than an email. It works best alongside digital channels.