B2B Market Research Services
Brittain provides B2B market research services that give you a clear, accurate picture of your prospects, competitors and the sectors you operate in. Whether you are looking to enter a new market, refine your positioning or understand what is driving purchasing decisions, our research campaigns deliver the intelligence you need to act with confidence.
Identifying barriers and opportunities in new markets
Establishing the competitor landscape
Understanding buying motives and procurement models
Identifying procurement requirements and decision-making structures
Uncovering on-going challenges and growth strategies within your target sectors
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Market Intelligence & Competitor Analysis
Our market research consultants bring decades of B2B experience across a range of sectors. We understand the complexity of B2B buying cycles, the importance of reaching the right decision-makers and the difference between data that informs and data that drives action.
Every research project is scoped and delivered by experienced consultants who take the time to understand your business objectives before defining the methodology. The result is market research that is accurate, relevant and immediately usable.
Knowing your market is one thing - knowing how you stack up within it is another. Brittain’s market intelligence research goes beyond surface-level data to give you a detailed view of competitor activity, market positioning and the gaps your business can exploit.
Our competitor analysis services map the landscape your prospects operate in, identifying who they currently buy from, what drives their decisions and where the opportunities lie for your business. This intelligence feeds directly into your sales and marketing strategy, ensuring every outbound campaign is built on solid foundations.
B2B Market Research Consultants
Frequently asked questions
What is B2B market research?
B2B market research is the process of gathering and analysing information about your target markets, prospects and competitors to inform business decisions. Unlike consumer research, B2B market research focuses on organisational buyers - understanding their procurement processes, buying motivations and the challenges they face. The insights it produces feed directly into sales strategy, product development and marketing positioning.
What do B2B market research services typically include?
B2B market research services cover a range of activities depending on your objectives. These typically include competitor landscape analysis, prospect profiling, market opportunity assessments, procurement intelligence and customer insight gathering. Brittain’s research campaigns are tailored to your specific goals, whether that is entering a new sector, understanding a competitor’s positioning or identifying gaps in the market.
How can market intelligence research help my business?
Market intelligence research gives you an ongoing, structured view of your competitive environment - not just a snapshot. It tracks competitor activity, market shifts and buyer behaviour so your sales and marketing teams are always working from current, accurate information. For B2B businesses, this kind of intelligence is particularly valuable when entering new markets or targeting sectors where procurement decisions are complex.
What is the difference between market research and competitor analysis?
Market research covers the broader landscape - market size, buyer behaviour, sector trends and opportunity mapping. Competitor analysis is a subset of that, focused specifically on understanding who your competitors are, how they position themselves and where their strengths and weaknesses lie. Brittain combines both as part of an integrated research approach, giving you a complete picture rather than a partial one.
Do you offer market research consulting for specific sectors?
Yes. Brittain’s market research consultants have experience across construction, energy, facilities management, logistics and pharmaceuticals. Each research project is scoped to your sector and objectives, with findings presented in a format that is immediately actionable for your sales and marketing teams.
